LUXURY SUPERCAR WEEKEND 2011
Luxury + Supercar Weekend 2011 was a two day event held at the great lawn of VanDusen Botanical Gardens. Attracting over 4,000 people over two days the event was a culmination of some of the worlds most luxury vehicles, supercars, fashion, food, wine and art. Brand.LIVE Management Group was responsible for the event direction, production and execution. With the success of 2011, brand.LIVE continues their involvement with this annual event and a bigger and brighter 2012. www.luxurysupercar.com
ROI:
- Over 4,000 guests over two days
- 42 media hits and $2.4 million worth of coverage
- Establishing Vancouver as a leader in world class vehicle and luxury events
OMG:
- The first annual event of it’s kind in Vancouver
- Over 100 private car collectors and enthusiasts from around the world
- Featured brands such as Mercedes Benz, Lamborghini, Maserati, Ferrari, Bugatti, McLaren, Tesla
- Fashion house Max Mara previewed the