KOKANEE CRANKWORX OPENING WEEKEND
With the completion of the Olympic Plaza in Whistler approaching, the organizers of Crankworx approached brand.LIVE to develop a launch party that would set the stage for future events. Featuring acts like K’Naan and Hot Hot Heat, the free show became a major highlight to kick-start the bike festival and established Whistler as a serious destination for musical performances. The two-day concert also created additional consumer touch points for title partner Kokanne: a packed open-air licensed venue, a Whistler first.
ROI:
- Expanded programming to attract wider demographic to Kokanee Crankworx Festival
- Marketing reach as far as Seattle to promote Whistler as major music destination
- 7,000 people onsite over two days
- Additional consumer touch points and sales for Kokanee
OMG:
- Open-air stage in the heart of Whislter
- World class performances and production for the first time in Olympic Plaza
- The shared feeling among thousands that can say: “I was there”
